Our civilization is becoming more adaptive towards the use of technology. It is these changes that are redefining human behavior, especially when the modern-day gadgets and accessories are concerned.
According to Statista, there are more than 3.5 billion smartphone users and
Innovators and businesses today are harnessing more of this behavioral shift, and smartphones haven’t been far from the reach. The personalized benefits and feasibility to reach potential users with ease besides other countless benefits make mobile apps a trend and demand for them.
However, one of the most common statements of perennial debate that’s often daunting in proceeding with mobile apps is how to choose the right platform for your mobile app. There are a handful of good reasons to support the fact above. This choice of the right platform to develop and launch your mobile app can impact your key performance indicators in return in terms of whatever you expect from your mobile app.
So let’s have a brief look at what we need to remember when choosing the best platform for your mobile app.
The Users You Plan To Target – Reach That Various Platforms Assure
First things first, when talking about platform selection for mobile app development, one thing you need to understand is that one size doesn’t fit all. Your preference of native os for developing your app depends on the facts such as user preferences and the kind of experience you want to deliver, particularly to the most potential target user to get the best of appreciation for your app so developed.
As per what the stats say, nearly 2.5 billion of total smartphone users are Android users, 728 million are ios users, and the remaining smaller percentage is shared among Windows, Blackberry and others. These stats are clear enough to give you a rough idea of the reach these platforms assure and your visibility reach towards the smartphone users. However, a lot of this perspective also depends on geography and regional user preference.
The sources do reflect a shift in user preference based on the regions as per the research report. Asian countries prefer Android over ios, while America, Australia, and Japan still prefer ios over its counterpart.
So if launching an app as per specific region or geographic, do address these figures when calculating your choice of platform.
How You Plan To Monetize
If not planning to monetize, merely analyzing the user preferences and focusing on the richness of User experience might be your concern. But when you involve some sort of Commerce in your mobile app, the platform preference does define a lot when contributing to overall revenue depending on the vanity stats.
When it comes to addressing the revenue-generating aspects, iOS users are more likely to make active in-app purchases compared to Android. However, you can still plan to compensate for it with the broader reach.
Likewise, there are still plenty of corporate users that prefer blackberry over other operating systems for their smartphones. If your audience includes them as a prospect, then even blackberry can be a choice here.
Design Compliance, Ease Of Launch And Piracy
The factors can impact your overall project design and development aspects in terms of effectiveness and efficiency. They can often be technically demanding, depending on the desired specifications that you want in your mobile app. When it comes to working on platforms like iOS, there are a handful of regulations, standards that you need to follow to represent an authentic and genuine app to its dedicated and loyal users worldwide. Besides, the launch also takes time after the app submissions as the app store thoroughly reviews your app, and this process can take up a couple of weeks.
Android platform, on the other hand, eases things up by providing plenty of flexibility wide open source while also being a bit lenient when it comes to submission.
However, there are a variety of Android devices concerning its screen size hardware specifications, and they are often configured as per the manufacturer, so this design compliance with all devices is an issue that mobile app development companies and freelance communities often discuss when maximum exposure on the percentage of Android Smartphones is concerned. On the contrary, this isn’t much of an issue for iOS and is somewhat relatively more straightforward thanks to its dedicated devices.
However, as said, lenience of Google often makes its app more prone to piracy for which Google Play often faces as a grievance.
Estimating a project budget highly depends on the features that you want in your mobile app and the kind of expertise it would want in terms of development and maintenance. If you are planning to launch an app without any monetization concerns, ioS might demand some initial investment for the launch, but this is not the case with Android platforms where it’s free to launch your app on Google Play Store. While many of your choices of platforms for your mobile app may be affected by these factors, there is no straight answer to this dilemma of which platform could be the best. It’s always best to suggest turning towards experts for help that is available from developers and mobile app development agencies and consultants who might be able to walk you through the complications and make you work your way out while understanding the pros and cons of each of these platforms as per your App requirements and your business goals.